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Aesthetic clinic · Lucena City

45 clients attributed to Meta Ads.

A 31-day campaign connecting local attention with inquiries and measurable client outcomes.

August 8–September 7, 2026 · Meta Ads & sales enablement

From attention to appointments.

The clinic was already running ads, but had limited visibility into the clients those ads generated. The focus was to improve inquiry quality, strengthen conversion tracking, and support the journey from Messenger to the treatment room.

A connected acquisition strategy.

  • Research the Lucena City market, treatment demand, competitor offers, and client profiles.
  • Use message campaigns for direct treatment inquiries, supported by brand-awareness creative.
  • Test treatment education, doctor-led videos, patient experiences, and clinic tours.
  • Support the sales team with lead nurturing and follow-up to connect inquiries with appointments.

The campaign in numbers.

45 Clients attributed in the supplied report
19 New clients
26 Returning clients
698 Message conversations
₱23.33 Cost per message conversation
₱19,339.76 Combined campaign spend

Reported by Luna for August 8–September 7, 2026. Client attribution is separate from Meta message conversations; the report does not establish incremental lift or guaranteed outcomes. Awareness reach is 165,541; reach across campaigns is not presented as a deduplicated audience. Treatment-level message counts in the PDF do not reconcile with the 698 campaign total, so they are not combined here.

Original campaign performance table: message campaign spend ₱16,287.72; awareness spend ₱3,052.04. Awareness cost is per 1,000 people reached, not per conversation.
Original campaign performance table: message campaign spend ₱16,287.72; awareness spend ₱3,052.04. Awareness cost is per 1,000 people reached, not per conversation.

Treatments, expertise, and experience.

Treatment-led creative examples from the supplied campaign PDF.
Treatment-led creative examples from the supplied campaign PDF.
Doctor and clinic experience creative from the supplied campaign PDF.
Doctor and clinic experience creative from the supplied campaign PDF.

What the team learned.

  • Continue treatment creatives with strong inquiry signals.
  • Rework costly or weaker creative and test alternative angles.
  • Develop more doctor-led and treatment-specific educational content.
  • Build retargeting audiences from engaged viewers and messaging prospects.
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Approved client testimonial and attribution methodology details to be supplied.

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