Legazpi Eye Center · Content strategy
Bring eye care into everyday conversations.
A recognizable eye-care brand built through education, doctor expertise, patient stories, and a consistent visual identity.
The starting point.
- Inconsistent brand identity and service-focused content.
- Limited storytelling and opportunities for engagement.
- Social media was not fully supporting the patient journey toward consultations.
The strategy behind the content.
- Shift from promotional posts toward understandable eye-health education.
- Feature real patients, doctors, and care experiences.
- Guide readers from learning about eye health toward booking a consultation.
- Showcase optical products, community involvement, and medical expertise alongside clinic services.
A more intentional presence.
The reported results.
80,941
Organic views
0
Views from ads in this report
755
Content interactions
Source: supplied August 1–31 screenshot; the year is not visible. Views increased 4.2% against the comparison shown, while 3-second views, interactions, and watch time declined. These are monthly content metrics, not cumulative results for the 25-month collaboration.
The client’s perspective.
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Legazpi Eye Center client testimonial — approved quote or video to be supplied.